Our mission

Virgo de Novo translated from Latin means virgin again and that is precisely how your hair will feel after using our products, which are focused on returning softness and shine to colored or chemically treated hair.

Hair coloring and chemical treatments can give you a great look, but if you don't take care of your hair with high quality products, you'll quickly have hair that is dull, brittle and lifeless. All of our cleansing products are also sulfate-free and sodium chloride-free which means our product will clean your hair without stripping out the color.

Our mission at Virgo de Novo Professional Haircare is simple:

Help salon owners and professional stylists have a better business and a better life.

We do that by delivering a high-performance professional haircare line with a distribution model that focuses on having our products sold primarily in salons and salon suites. We want you to buy our products from the hardworking salon owners and professional stylists that do such a great job on your cut and your color!

Our Commitments:


Thank you for the trust you've granted us by selecting our products to take care of your hair. Giving you increased softness, shine and healthier hair is as imporant to us as it is to you. To you we commit to:

  • Always using the highest quality ingredients
  • Leveraging the latest advances in hair care science
  • Never testing our products on animals

Salons and Stylists

We are here to support your way of life as an artist and a business person. We know how much you love your work and we also know how long and grinding your days can be. To you we commit to:

  • A product line that meets your performance demands
  • Programs that fit your month to month needs
  • Being flexible and open to hearing what we can do to better serve you.

Environment and the world

We are a small business in a big world that seems to keep getting smaller. We strive to make sure that our consumption footprints are smaller than our impact footprints. To you we commit to:

  • Recycling everything we can
  • Taking a moment from time to time to laugh at ourselves
  • Treating everybody with respect and courtesy
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